It can be a great tool to reach those people who pay all of their bills via check and love to hold physical paper, while also rarely checking email. USPS EDDM is generally also useful to small businesses that deal with an audience or customers who are a bit older than the technological age. Businesses that Benefit from USPS EDDMĪpart from restaurant chains that benefit from using direct mail campaigns, USPS EDDM also works particularly well for field service businesses and other businesses in industries such as: That is a huge number considering that you don’t have any of the information that you would normally need to send direct mail. That means you can reach anywhere from 200 to 5,000 potential customers each day that you don’t have contact information for. Reduce mail preparation costs involved with a direct mailing campaign.Īccording to the USPS DDM user guide (PDF), retail users can ship a minimum of 200 and up to 5,000 mail pieces in a given Zip Code in a day.Seek new customers or markets in a targeted area. ![]()
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